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It is well documented that physical attractiveness is a major factor in romantic attraction, especially initial attraction (Sprecher, 1989).
Not surprisingly, physically attractive people are more successful at online dating (Hitsch et al., 2005).
Pros: Access to more people and more types of people.
The sites can put too much focus on physical attractiveness.
This is only exacerbated by the emphasis on physical attractiveness created by online dating profiles. “How Couples Meet and Stay Together, Wave 3 version 3.04.” Machine Readable Data File. I have been using online dating sites for several years now.
Romantic relationships often do develop slowly, rather than taking off from instant mutual attraction. While I think the sites have gotten better about identifying and booting scammers, I have been "scammed" more than a few times by miscreants, usually foreigners, who prey on lonely hearts, particularly those who list their professions and incomes.
But this also creates pressure quickly to turn your online connection into something romantic, rather than letting romantic feelings develop more slowly.
When you meet someone in the context of an online dating site, the stage is set to look for an immediate romantic connection— and to abandon the effort if there’s no spark.